R.O.O.M. without furniture

R.O.O.M. Ad

Stockholm ad agency SWE has created a daring ad campaign for R.O.O.M.  The furniture stores ad campaign features only images of exotic paradise islands, with not a piece of their furniture insight.

“Advertising for furniture stores has traditionally centred around who has the best design and who can present it with the best looking photographs of it” said Klas Litzén, founder of R.O.O.M.  SWE choose to go the opposite way, and show no furniture at all.

The designers at R.O.O.M. were responsible for the Hotel J in Nacka Strand, Stockholm.

Discover more about R.O.O.M here.

R.O.O.M. Ad

Source: Adland.tv

Five up in the East

The Restaurant at East

Five years ago this week, three friends – Christoph Strenger, Anne-Marie Bauer und Marc Ciunis, combined to create one of the most outstanding hotels in Germany – The East Hotel Hamburg.  Key to its success has been their reluctance to stand still and their willingness to innovate.

A great team is not all that has helped them establish East as the hottest spot in Hamburg.  Star architect Jordan Mozer and his “surreal mixture of East and West, old and new”, combined with an impressive gastronomical offering has made this spot a reason to visit Hamburg.

Congratulations guys from all of us at White Line Hotels.  Here’s to another five great years.

Capella heads 300% Spanish Design Exhibition

Juli Capella curates 300% Spanish Design

Through its 300 original pieces (100 chairs, 100 lamps and 100 posters) showing the rich Spanish contribution to the world’s creative culture, and with prestigious designer Juli Capella as its curator, the 300% Spanish Design Exhibition in Mexico City’s Franz Mayer museum attempts to reveal the creative potential of Spanish design, widely publicising its best designers, brands and companies.

The touring exhibition can be found in Mexico City until the 8th November.

Details on the museum (but strangely not the exhibition) can be found here, while you can check out Juli Capella’s Hotel Omm here.

Whiter than White

Byredo Blanche

Our favourite Swedish brand Byredo, who recently signed a deal to provide the Hotel Skeppsholmen with toiletries, have launched a new perfume called Blanche (White).   With their 8th fragrance to date, the colour white is approached as epitomising the essence of a person who remains unnamed.

According to Byredo founder Ben Gorham:  “The idea for Blanche is, as the name suggests, built around my perception of the colour white. For the first time i actually made a fragrance for and with a specific person in mind.  I wanted to capture her innocent and untainted side, with a fragrance almost transparent in nature. Blanche also represents an appreciation for classic beauty.  The fragrance is pure and simple in structure but extreme in character.”

A 100 ml bottle is priced at 115 € and available at shop.byredo.com.

No more dangling in the bathroom

Load-Ding

If you’re like me – a frequent traveller with a penchant for nice things (or wanting to keep things nice) who somehow always manages to stay in hotels that don’t think about electrical aesthetics., then you’ll share the same fear.

The fear of having to hang your iPhone from the plug in my hotel bathroom, or resting it on the bathroom shelf waiting for someone (normally me after a few drinks) to knock it off.   It seems the guys over at Load-Ding have the same experiences as we do.

The Load-Ding is nothing more complicated than a piece of plastic, flock lined, that creates a shelf using your power-supply.  Simple.

I found it for sale at A+R for $15.  I’ll be ordering mine asap.