Maxjenny – Denmark’s very own sustainable avant-garde designer

Young fashion designer Maxjenny Forslund is the name behind the avant-garde Scandinavian label Maxjenny. She redefines the rules of tailoring through a sustainable approach, delivering at once beautiful, yet functional,  handcrafted clothing.

Within the Scandinavian sustainable fashion industry, Maxjenny is seen as one of the most innovative, emerging fashion designers. Most of the materials she employs originate from recycled plastic, focusing on how each garment is made and worn. The result is colorful, high quality collections both in terms of textile and design.

Function and wearability play a major role in the creation of each garment, avoiding unnecessary seaming and cuts. Her collections include reflective binding on organic silks, introducing adjustable sizing to optimise comfort and minimise excess production.

Maxjenny currently features two main lines: The Maxjenny Outdoor and The Maxjenny indoor. The former, a.k.a. STREETSCULPTURES, is made with breathable, crease free, waterproof fabric, extremely light and  produced with recycled bottles and water based colours. The latter is focused on the zero waste fashion concept, in which material waste is minimised through an accurate initial pattern study, with the advantage of being able to improvise and reinvent every garment.

Consistently researching and experiment with new techniques, Maxjenny’s aim is to create lasting, versatile garments, able to satisfy the needs of a fashion conscious audience, whilst maintaining a functional and sustainable approach. Her latest initiative took shape in the opening of K29, Denmark’s first sustainable store, focusing on avantgarde, innovative fashion.

Next time when in Copenhagen, pay her a visit:

MAXJENNY/ K29 STUDIOSHOP, KOMPAGNISTRÆDE 29, DK-1208 COPENHAGEN K, Denmark

info@maxjenny.com

White Line Hotels, the creative network of +40 indie crashpads, features several insider tips under the series LIVING ON THE EDGE COPENHAGEN and also partners with the off the radar – but bang on the pulse – HOTEL AVENUE.

We love, support and respect creative individuality. Article by FIER MANAGEMENT.

Copenhagen’s Most Intimate Fashion Treasure

Holly Golightly has been referred to as a little treasure in the centre of Copenhagen. This intimately elegant fashion store offers a selected range of international labels within a local selection of Scandinavian labels. Today we are interviewing the founders Marlene Bernth and Barbara Werner, who, as some have said, are so stylish as to have been seen riding their bikes on high heels.

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Copenhagen Living on the Edge Contest: and the winner is…

A big congratulations to Laura Andrea Orlando for tip about Verdens Mindste Kaffebar! It was a winner!

We had so many fab hints and tips that we sent them off to the best judges we could think of, the true locals at White Line Hotels Edit Avenue Hotel. Laura’s going to get a weekend away at the Avenue and Pollish & Pollish XXS lamp from our partners at Design By Us.

Keep your eyes open for our next contest, and in the meantime, start making your mental notes for you next trip to Copenhagen — you won’t get better tips than these:

Avenue Hotel’s Tips for Living on the Edge, Copenhagen Style 

Your Tips For Copenhagen Fringe Living: Part 1 

Your Tips For Copenhagen Fringe Living: Part 2

Your Tips For Copenhagen Fringe Living: Part 2

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New Nordic at Noma

Copenhagen is a delight to write about and offers so much more than one can possibly cram into on a weekend city break! Also, am I really the only one who can’t seem to get enough of all things Nordic? Fortunately I also have a lovely Danish acquaintance, who as an expat, remains very strongly bound to her Copenhagen roots. Her insider knowledge is overwhelming and as she rattled off a list of cultural and culinary delights for me to consider in that fascinating and very endearing Danish clipped tone of hers, I was lost not only in that I couldn’t keep up taking notes as she spoke, but also for sheer choice. How on earth can you decide between “the most superb gourmet restaurant”, “the amazing Louisiana Museum”, “The Chair“ (Wishbone, Carl Hansen) not to mention “the whole Design legacy “ or “the longest sandy coastline in Europe with the most charming seaside harbor houses” and “the beers, of course…” (Carlsberg and Tubourg)? I know there’s more but I decided to focus on the first item that she mentioned, Noma, as it was delivered with such enthusiasm that I even chose it in favour of The Chair (shhh, don’t tell him indoors). Well I love a good meal and I was instantly captivated by the restaurant’s beautifully simple interiors.

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