A pioneer in avant-garde and experimental fashion, Joseph Quartana, founder of the worldwide famous New York store Seven, takes us through what it means to work in fashion nowadays, and how to be respected for it.
FM: Who are you and what’s your background?
JQ: My name is Joseph Quartana, and I co-founded the multi-label select shop Seven New York back in ‘99. I grew up in new Jersey, but I moved to New York as soon as possible. I got a scholarship for NYU and went there to study Economics and Social Psychology. I spent most of my time with fashion students from Parsons, who inspired me to get into the fashion business. My aim was to become a buyer, but no department stores would hire me, so i became a banker, i made a small fortune, and opened my own shop.
At the beginning of the month, cycling through a park, I came across a flash mob doing a silent rendition of Michael Jackson’s Thriller. The movements — and in particular the “raised-monster-hand twist” move — have become so ubiquitous, that it took me about 5 seconds to recognize what they were doing. If that. Now that’s what I call a case for Collective Memory! And maybe even Meme Theory…
With 7 days to go until All Hallows’ Eve, and even fewer until the best parties this coming weekend, you could sit at home with a copy of this cocktail recipe list (you’ve never seen a Martini like an Eyeball-tini!), find the Thriller video on YouTube, and channel some sort of zombie-Tom Cruise from Cocktail – OR — you can just make that the pre-party and head out to some of the more interesting Halloween parties White Line Hotels destination cities have to offer.
In London? Maybe you’ve found yourself strolling down Mare Street and seen the Last Tuesday Society Shop. If you have, then you already know why any Halloween party they’re throwing is probably pretty awesome. Their Danse Macabre is this coming Friday. The dress code: “the beautiful and the damned”. The Venue: a forgotten Art Deco picture palace in Elephant and Castle. Need more persuading? Check out the video on their shop’s website.
In New York? Spend at least one Halloween in your life at the famous vortex of artistic death and destruction that is the Hotel Chelsea. Once again this year you can pull up your bar stool next to the ghosts of Dylan Thomas and Nancy Spungen at the Chelsea Room for a $10 cover charge (and an open bar until 10pm). What night? Halloween itself, of course — the 31st.
In Vienna? Not so into going out drinking and dancing all night? Craving something frightfully refined? Then book for the Halloween dinner at Palais Esterházy. Enjoy a themed buffet dinner alongside music and readings.
Revel. What a great word. Delightfully dionysian. Given the choice, who wouldn’t chose to revel rather than to simply be? Revel In New York — now in its second edition of guidebooks for those who are out to grab the city with both hands — shows the city through its people, inspiring us to discover new places and explore familiar ones with new perspectives. Now, that’s a guidebook done right!
Whether you’re a seasoned resident of the Big Apple, a brand new transplant, a frequent traveler, or an armchair dreamer, let this year’s selection of artists, chefs, musicians, designers, filmmakers, and characters show you what you maybe didn’t know existed, but now certainly won’t be able to live without experiencing.
Revel In New York Guidebook Vol II is available now, and it’s limited edition, so you know what that means…
Carry on reveling at The Greenwich Hotel, White Line Hotels’ pick in NYC.
Maybe you’ve noticed too, but in the last year or so, it seems there was a noticeable shift in the way people use Facebook. Suddenly my more exhibitionist friends stopped posting updates of every move they made, and the ones who had always been more social networking reticent started posting more regularly. The sudden lack of status updates like “Just fed the cat, sitting down with the newspaper.” was at first an incredible relief, and then incredibly illuminating. No one was typing that anymore because no one was doing it anymore, and that was partly because Facebook itself had turned into a news and human interest Reader’s Digest of sorts, compiled and edited by our online friends. Why kill a tree when all the stories you need to stay up to speed with your friend-circle are right there on your screen?
So, yesterday, when one of my Facebook friends made a contribution to the Daily Digest of a photo of John Waters with the quote caption, “We need to make books cool again. If you go home with somebody and they dont’ have books, don’t **** them”, I had to smile. If you’re in agreement about the fast-disappearing tactile experience of holding a book, if you love smelling the ink, feeling the quality of the paper on the edge of your thumb, or the irreplaceable suspense of turning a page to discover who-knows-what, oh, AND YOU’RE IN NEW YORK CITY THIS WEEKEND, head straight to the NY Art Book Fair at MoMA PS1 between today and Sunday October 2nd.
Apart from 200 exhibitors of contemporary art catalogs, monographs and art periodicals, this year introduces an outdoor tent of 60 zinesters to the mix of international presses, booksellers, antiquarian dealers, artists and independent publishers that make up the NY Art Book Fair. This year also includes special projects, screenings, book signings, and performances, details of all of which can be found on their website. One not to miss is e-Flux’s presentation of Liam Gillick and W.A.G.E. launching the new e-Flux reader Are You Working Too Much? Post-Fordism, Precarity, and the Labor of Art with special readings October 1st and 12noon.
Just as irreplaceable as the feeling of physically holding a beautifully made book, make White Line Hotels edit The Greenwich Hotel your place in NYC.
all photos http://nyartbookfair.com/
The other day a friend of mine, a self-confessed coffee nerd, told me that right now we are experiencing a “Third Wave of Coffee”. Until that day I had never ever heard something like that, but being interested in all things having to do with food culture my interest was triggered right away and I was curious to find out more.
The first wave of American coffee culture started around the 19th century and was all about serving drip coffee anywhere, anytime at low prices. With the second wave, starting in the 60s, coffee drinkers became more interested in the region or country their coffee had been imported from. This wave ended in globally franchised companies, such as Starbucks, serving overpriced espresso milk drinks.
In the third wave, however, vicinity and direct relations with the coffee farmers are now as important as putting thought and effort into roasting and brewing techniques to bring out the unique characteristics of each coffee bean.
Stumptown Coffee Roasters opened in Portland, Oregon in 1999 and has been riding this third wave of coffee culture very successfully ever since. These pioneers opened their one and only New York coffee bar at 29th and Broadway ten years later. Whereas New York used to rely on imported specialty coffee, people there finally get to enjoy the unsurpassed taste of freshly roasted beans from the nearby Stumptown roaster in Red Hook, Brooklyn. The location itself reflects the urbanity of downtown New York, with light flooding through the storefront, a dark wooden counter and a polished marble floor. With uniforms including neckties and old-timey hats, the male baristas look more like bartenders from the 1930s than your average coffee shop employee. All of it is being part of Duane Sorenson’s concept. The founder and proprietor of Stumptown Coffee Roasters wants us to see that coffee is more than just a commodity. Like wine or chocolate, coffee is very complex and coffee making a real science. It begins with the kind of varietal you decide to grow in which region, it depends on the harvesting and roasting and ends with how and from what kind of espresso machine it gets pulled.
There is too much to write about Third Waves and Stumptown’s unique way of doing business, like how they treat farmers fairly, or how employees all get full health benefits and can take time off to tour in their bands….
Stumptown is like the Portland embassy, and one of a kind for offering some of the freshest and best tasting coffee you will find in New York.
For something every bit as artisan as a cup of Stumptown’s Coffee, head over to White Line Hotels edit The Greenwich Hotel, a taste of neighbourhood heritage with a distinctive signature.
Contributing writer: Julia Schröder
Images courtesy www.stumptowncoffee.com