A Vintage Weekend, Vienna Style

The festive season will make nostalgic fools out of most of us, and I reckon even cutting edge minimalists don’t stand a chance in Vienna. And why even resist when the old-world charm is presented with such elegance and proper Austrian poshness? Relax, take it in, and let the smell of fresh coffee, the sound of horses’ hooves on the cobbled streets, the sight of mink coats and hats at every corner — the most stylish of which undoubtedly from White Line Hotels’ Collaborator Mühlbauer Hutmanufaktur — not to mention the Christmas markets and a pre-dinner tipple of Glühwein at the renowned Café Bräunerhof, lull you into submission. Good job there was no snow or we would have become hysterical with pleasure and gratitude.

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Le Labo’s Most Exclusive Destinations, Within Reach (For A Limited Time)

The sense of smell is the one sense most closely linked to that most mysterious thing called memory. What does that mean for you? Well, you have a lot of control over how you’re remembered, for one, so you’d better make a smart choice.

What smarter choice than one of the intriguingly exclusive scents by White Line Hotels Collaborator Le Labo? You won’t smell their uniquely mixed, hand-made scents on every 10th person walking down the street, and with their bottle refill program and cruelty-free policies, you can feel even better about sticking out in the crowd of smells.

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Tradition, minus lederhosen and yodeling: Alexander Ehrmann talks about Saint Charles

Alexander Ehrmann, the man behind White Line Hotels Collaborator Saint Charles Apothecary, approaches health as a circle of wellbeing. We caught up with him recently to ask more about his approach to tradition in the modern world — and no, not even at the pharmacy must the 2 exist separately. At least at Saint Charles.

I understand that you’re a 6^th generation pharmacist. At what moment did you realize you wanted to follow into the “family business”?

Never. I just got ‘drawn’ into it. At a certain moment I realized that I like to work with people on an ‘eye to eye’ basis. Maybe this is a reason why we run a restaurant too.

Do you feel that this long tradition in your own family is responsible for your pharmaceutical philosophy?

Definitely. From very early stages I had my own ideas how to get in ‘touch’ with my clients. As a pharmacists you get as close to the people as hardly anybody. This is a great chance and we feel that we have something like a ‘contract’ with our clients.

What does “tradition” mean to you?

A lot. I find it extremely thrilling to deal with the term tradition without any ‘blinkers’. I don’t wear lederhosn, I don’t know how to yodel. Paracelsus is the ancestor of our work. To bring his ideas, his work, his products into the 21^st century is a wonderful assignment.

I read someone describe what you do at Saint Charles as “LOHAS” (Lifestyles of Health and Sustainability). What do you think about that?

Maybe 4-5 years ago somebody told us ’what you do is so lohas’. What? I had never heard about lohas before. People feel that traditional medicine is something they can trust, they get in touch with their own roots. Very often we get the weirdest feedbacks. You touch people with traditional medicine completely different than with ‘conventional’ methods. Never play hardball with amateurs. That’s what my professor at the Istituto di Chimica Farmaceutica in Perugia had written on his desk. What this means for me? You have to be professionally trained, the whole staff has to be at a level of knowledge that rocks. Nothing, absolutely nothing is superficial.

There’s a saying that “prevention is the best medicine”. How true do you think that is?

Very true. How you live, what you eat, what kind of medicine you take. It’s all one circle.

You have several own-brand products at Saint Charles. Can you tell me a little bit about the ranges and how they were developed?

When I was a little boy I had to work in my parents cellar. It was dark. It was illegal. They would’nt care. Work had to be done. That was the beginning of the SAINT CHARLES product range. Meanwhile we have the ranges ‘from outside’, ‘from inside’ and ‘from between’. Beauty products (cream, oil, soap, tonics……) are from outside. Capsules, tonicas etc are from inside and products like our own wine, vinegar, olive oil etc are from between.

How important do you think food is in a comprehensive approach to health and wellbeing? And on that note, can you tell me something about the Alimentary, the “Pharmacy Restaurant”?

The circle of wellbeing, as mentioned above. That’s all what matters.

We have a wonderful farmhouse, one hour south of Vienna. The herbs we find there can be used in our homemade medicines, you can use them in cosmetic products and you can eat them. It’s a bingo! And it’s the main reason why we operate, besides the pharmacy, our cosmothecary plus the hideaway ( 100% organic brands only!)and our little Wirtshaus (meaning ‘like at home’).

We either plant the vegetables and fruits ourselves and if not, we know the producers of the staple food on a personal basis. Call them friends. No supermarket! Without any exceptions!

What can we look forward to in the future for Saint Charles?

End of September: opening of the bakery ‘Joseph’ in the first district. Absolutely wonderful bread and cookies. All organic. With lot’s of SAINT CHARLES ingredients.

Another SAINT CHARLES pharmacy due to be opened in Berlin, Prenzlauerberg.

Within the next 2-3 months: opening of a SAINT CHARLES Hofladen. In cooperation with the Biohof Adamah. Opposite the pharmacy, in the Gumpendorfertstrasse, close to the Naschmarkt

You’ll find the marriage of traditional and modern thinking in perfect balance at Hollmann Beletage, White Line Hotels pick in Vienna.

A good time to be young, creative and talented

Nurturing talent is clearly where it’s at. Not sure about you, but recently I’ve been coming across an increasing number of platforms and showcases that are solely and entirely dedicated to the young, their talent and the development and support thereof. This phenomenon appears to be spreading at a particularly fast rate within the creative sector, from fashion to furniture, from interiors to graphics – so if you’re young, creative and good, the conditions are excellent and your chances of getting exactly the right support in order to emerge successfully as a contender on the international design scene, couldn’t really be better. Cue design spotlight on Vienna from the 14th to the 16th October – where young creativity is pooled big-time within the superbly appointed blickfang international design fair.

The blickfang concept was launched a few years ago and has since established itself quite firmly as one of the most important international design events. It stands out from other design trade fairs as it welcomes not only trade visitors but also the general public; visitors are invited to explore new design resources, be inspired and also purchase directly from this new generation of carefully selected designers. So far blickfang venues have included Stuttgart, Basel, Vienna and Zurich – from 2012 the map broadens with the addition of new venues in Hamburg and Kopenhagen. Visit www.blickfang.com for updates and the latest on forthcoming dates and venues.

Next month’s blickfang sees the start of a curatorship by Stefan Diez, Munich-based interior designer, and his wife Saskia Diez, award-winning jewellery designer. As Curators of the Year, the renowned couple will lend their guidance and support to all four blickfang events over a period of one year, offering advice and answering questions on creativity and design at each event in Stuttgart, Basel, Vienna and Zurich.

Underlining the “nurture and promote” concept, the Vienna event will feature regular blickfang highlights such as:
blickfang design award – where a winning product is nominated and subsequently featured for several months at the prestigious MAK (Austrian Museum of Contemporary and Applied Arts) Design Shop
blickfang selected – five specially selected young designers are given the opportunity to exhibit free of charge and present their products to the general public and trade visitors
blickfang promotes – young design graduates, industry novices and innovators who would not usually have the possibility to exhibit at such an event, are given the opportunity to present their products and concepts through the support of the Austrian Federal Ministry for Education, Arts and Culture.

See you in Vienna!

Another spot in Vienna where creativity is pooled big-time? White Line Hotels edit The Hollmann Beletage, of course!

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Contributing writer: Stefanie Soar

Photos courtesy blickfang

FREITAG WECYCLES!

White Line Hotels collaborator FREITAG is known for using all recycled materials, but now the company’s recycling philosophy has expanded to its factory. As part of the new sustainability and recycling measures being implemented, rain water will now be collected to wash their tarps with — that’s one way to take advantage of the 127 rainy days Zurich gets every year!

They call it the nœrdiest move in the company’s history. We call it genius. Read more about the new factory here.