BIANCO Alpine Lifestyle Magazine is the first Swiss magazine dedicated to the modern Alpine lifestyle. Whether you’re a ski or snowboarding junkie, or someone who gravitates towards the slow lane, White Line Hotels collaborator BIANCO is packed with engaging features and spectacular photo spreads catering to the most discerning of tastes.
Imagine a design tradeshow where you can meet the designers in person and buy their products on the spot. Better yet, imagine a design tradeshow that takes place at a carefully selected central location that reflects the design culture of the city, far from soulless trade halls. For all of you design-savvy readers unfamiliar with blickfang, prepare to be impressed.
The festive season will make nostalgic fools out of most of us, and I reckon even cutting edge minimalists don’t stand a chance in Vienna. And why even resist when the old-world charm is presented with such elegance and proper Austrian poshness? Relax, take it in, and let the smell of fresh coffee, the sound of horses’ hooves on the cobbled streets, the sight of mink coats and hats at every corner — the most stylish of which undoubtedly from White Line Hotels’ Collaborator Mühlbauer Hutmanufaktur — not to mention the Christmas markets and a pre-dinner tipple of Glühwein at the renowned Café Bräunerhof, lull you into submission. Good job there was no snow or we would have become hysterical with pleasure and gratitude.
The sense of smell is the one sense most closely linked to that most mysterious thing called memory. What does that mean for you? Well, you have a lot of control over how you’re remembered, for one, so you’d better make a smart choice.
What smarter choice than one of the intriguingly exclusive scents by White Line Hotels Collaborator Le Labo? You won’t smell their uniquely mixed, hand-made scents on every 10th person walking down the street, and with their bottle refill program and cruelty-free policies, you can feel even better about sticking out in the crowd of smells.
Alexander Ehrmann, the man behind White Line Hotels Collaborator Saint Charles Apothecary, approaches health as a circle of wellbeing. We caught up with him recently to ask more about his approach to tradition in the modern world — and no, not even at the pharmacy must the 2 exist separately. At least at Saint Charles.
I understand that you’re a 6th generation pharmacist. At what moment did you realize you wanted to follow into the “family business”?
Never. I just got ‘drawn’ into it. At a certain moment I realized that I like to work with people on an ‘eye to eye’ basis. Maybe this is a reason why we run a restaurant too.
Do you feel that this long tradition in your own family is responsible for your pharmaceutical philosophy?
Definitely. From very early stages I had my own ideas how to get in ‘touch’ with my clients. As a pharmacists you get as close to the people as hardly anybody. This is a great chance and we feel that we have something like a ‘contract’ with our clients.
What does “tradition” mean to you?
A lot. I find it extremely thrilling to deal with the term tradition without any ‘blinkers’. I don’t wear lederhosn, I don’t know how to yodel. Paracelsus is the ancestor of our work. To bring his ideas, his work, his products into the 21st century is a wonderful assignment.
I read someone describe what you do at Saint Charles as “LOHAS” (Lifestyles of Health and Sustainability). What do you think about that?
Maybe 4-5 years ago somebody told us ’what you do is so lohas’. What? I had never heard about lohas before. People feel that traditional medicine is something they can trust, they get in touch with their own roots. Very often we get the weirdest feedbacks. You touch people with traditional medicine completely different than with ‘conventional’ methods. Never play hardball with amateurs. That’s what my professor at the Istituto di Chimica Farmaceutica in Perugia had written on his desk. What this means for me? You have to be professionally trained, the whole staff has to be at a level of knowledge that rocks. Nothing, absolutely nothing is superficial.
There’s a saying that “prevention is the best medicine”. How true do you think that is?
Very true. How you live, what you eat, what kind of medicine you take. It’s all one circle.
You have several own-brand products at Saint Charles. Can you tell me a little bit about the ranges and how they were developed?
When I was a little boy I had to work in my parents cellar. It was dark. It was illegal. They would’nt care. Work had to be done. That was the beginning of the SAINT CHARLES product range. Meanwhile we have the ranges ‘from outside’, ‘from inside’ and ‘from between’. Beauty products (cream, oil, soap, tonics……) are from outside. Capsules, tonicas etc are from inside and products like our own wine, vinegar, olive oil etc are from between.
How important do you think food is in a comprehensive approach to health and wellbeing? And on that note, can you tell me something about the Alimentary, the “Pharmacy Restaurant”?
The circle of wellbeing, as mentioned above. That’s all what matters.
We have a wonderful farmhouse, one hour south of Vienna. The herbs we find there can be used in our homemade medicines, you can use them in cosmetic products and you can eat them. It’s a bingo! And it’s the main reason why we operate, besides the pharmacy, our cosmothecary plus the hideaway ( 100% organic brands only!)and our little Wirtshaus (meaning ‘like at home’).
We either plant the vegetables and fruits ourselves and if not, we know the producers of the staple food on a personal basis. Call them friends. No supermarket! Without any exceptions!
What can we look forward to in the future for Saint Charles?
End of September: opening of the bakery ‘Joseph’ in the first district. Absolutely wonderful bread and cookies. All organic. With lot’s of SAINT CHARLES ingredients.
Another SAINT CHARLES pharmacy due to be opened in Berlin, Prenzlauerberg.
Within the next 2-3 months: opening of a SAINT CHARLES Hofladen. In cooperation with the Biohof Adamah. Opposite the pharmacy, in the Gumpendorfertstrasse, close to the Naschmarkt
You’ll find the marriage of traditional and modern thinking in perfect balance at Hollmann Beletage, White Line Hotels pick in Vienna.