Living On The Edge: Vienna: SHOPPING ON THE EDGE

Forget “you are what you eat”! Although food is still very much involved, these days it’s more “you are what you buy,” but please don’t take that in the sense of bling, which might be better said as “you are what you can afford to buy.” It’s more about a late-, or maybe late-late-, capitalist awareness of consumer power that has turned every purchase into something of a political gesture. Considering consumption as a political tool is nothing new; from Malcolm McLaren declaring that the last radical act left was to buy nothing, to some of the philosophies of the Straight Edge movement, purchase-power has long been a theme in subculture. Fast-forward a couple decades, and these once radical standpoints are becoming more mainstream. Not only does this mean that the exhausting position of taking an extreme stance has been lifted, but every day we have more and more options to support an economy based on fair and sustainable practices. Read the rest of this entry »

Get Bike Crazy in Bike City

If you haven’t heard, Copenhagen was awarded the world’s first Bike City by the International Cycling Union, and it shouldn’t be any wonder why. The Copenhageners are crazy about their bikes and have one of the highest percentages of bikers in the world and 346 kilometers of bicycle paths to prove it.

From July 26^th until July 30^th, check out the UCI BMX World Championships in the city and then stop over at the bar at White Line Hotels edit Avenue Hotel for a cocktail and a chat with bartender Morten Dinitzen – a true Copenhagen bike enthusiast if there ever was one – about customizing cargo bikes and the best biking routes around the city. Of course, you can’t talk about cargo bikes and customization in Copenhagen without talking about White Line Collaborator Larry vs. Harry, maker of the world’s fastest cargo bike. Next time you’re stuck in traffic in your car at home, you might just find yourself thinking, “If I had a bike, I’d be home by now.”

The Collaborators

White Line Hotels announces the first batch of  COLLABORATORS -  a collection of local like-minded, hand made, products & services that we simply love & respect, fitting closely to the style of independence found in our hotels.

Beyond being cool, these are genuine people that together are reflective of our culture – we will be sharing tit-bits (what a lovely word indeed) from their stories, news pieces and general product infos.

Take a peep  www.whitelinehotels.com/collaborators

Jetset Hedonism

A new favourite of ours – MirageMagazine, has just released its second edition into the wild.  An international fashion and swimwear magazine inspired by the worlds of jetset hedonism, old school attitude and a certain adolescent nervousness, MirageMagazine feels like it’s always existed. It‘s young and wild, yet nostalgic. Structured in an avantgarde French design style in order to facilitate the unexpected, it features Art & Fashions most respected image makers.

Inspired by a strange and almost unsettling longing for something never known or experienced, its a wonderful collaboration between Cape Town-based photographer Henrik Purienne (ID, Arena, Adidas, as well as various music videos) and German Creative Director and Editorial Designer Frank Rocholl (Audi, Smart, Hugo, Lancome, Levis, Jil Sander).

The latest issue features Joseph Szabo, Opium, The Black Angels, CrashPads, Casio, FrenchNovo, Pulp, Bally, Just Jaeckin and more in a themed concept of 60s/70s jetset hedonism, meets 21 Century voyeurism.  Mirage juxtaposes this world with young photography, reports on “up and coming personalities” from music, fashion and architecture, as well as trend labels. The list of contributing fashion photographers reflects a who-is-who of the current scene.

MirageMagazine number two can currently be found making the shelves of Colette in Paris look even more beautiful. It can be ordered here too.

Win a unique Stockholm experience

White Line Hotels, the Hotel Skeppsholmen and Byredo Parfums – three likeminded souls who believe in the spirit of personality invite you to create your future memory of Stockholm.

Tell us in 18 words what your future trip to Stockholm would consist of HERE. The future memory that touches our soul the most wins:

- a two-night weekend stay at the new Hotel Skeppsholmen (including breakfast)
- a personal consultancy session in Byredo’s first boutique and Byredo gifts for you and a friend.

Don’t be shy.