FRESH & GOOD FOR U

Image by Carlo Baudone

Home to some of the iconic Swedish brands such as Volvo and Nudie Jeans – this smaller sister of Stockholm is anything but dull – buried in its quaint streets, this is fast becoming the “green” home of the creative set. With the beaut natural coastline of the Southern Archipelago just minutes away, this seaside port is well worth the trip, especially if you stay here.

Owned by a local couple, Gothenburgs Hotel Flora is Swedish – unpretentious, easygoing and appealing, it is the hub for the numerous travellers from the textile industries to the techies – it is youthful, calm yet fresh.

Fill those city lungs with sea air.

Iain & Co

Image by Lelle Anderzen

Image by Edithouse