Zurich based designer Senta Amacker was encouraged by her large family, and since a very young age, to explore and expand her creative vision. She found inspiration in the traditional crafts of her native Switzerland, which involve the rawness of nature, the smells of the countryside, and the incredible variety of shapes and colours that this country is famous for.
She graduated last March from the Northwestern Switzerland Academy of Art and Design Basel Fashion Institute with a Bachelor in Arts and Fashion Design, and since then she has been invited to present her collection over the summer at Basel’s blickfang, and at the Designers Open’s opening show in Leipzig in October.
“The freedom that I show as a designer in my collections is the freedom of an adventurer, equipped with the appropriate accessories and clothing to discover the world, and live the adventure that reality is. My latest collection was inspired by Amelia Earhart, a pioneer in aviation history and a role model in many ways: she was an incredibly strong woman”, stated Senta about her approach to fashion design.
Her main focus, and trademark, lies in the way her materials are cut. Cotton, leathers and metals are remodelled according to the designer’s artistically unrestrained vision. Individual pieces of fabrics are reconstructed and brought together through a minimalist intervention of folds, seams, and cuts, retaining an authentic sense of tradition, but re-discovering it through a new reading.
In today’s fast paced, mobile world, Senta believes it to be of primary importance not to forget where you come from, what your origins are, and how to keep developing and improving whilst keeping you feet on the ground. It’s a delicate balance between expressing your creative vein to the fullest and abiding to those values that have shaped you into the person that you have become, a formula that seems to have worked so far.
Should you be in her neighbourhood, why not drop her an email and meet her for a coffee.
While in Zurich, tuck yourself into a creative corner at Greulich Hotel. With rooms directly located on their patio garden, underneath the open sky, you’ll be forgiven if in the first moments after waking up you forget you’re in a city center at all.
Contributing Writer: Fier Management
Photo credits: Senta Amacker