WHAT IS IDA GUT? More than a label- it is about passion. In addition to her smart atelier in Zurich, where the conscious fans gather, not only to purchase her cherished products, but also to talk to Ida who is as often on the shop floor as in her design studio.

WHAT MAKES IDA GUT SPECIAL? Ida has managed to always progress by challenging the ordinary whilst remaining firmly on the floor by creating wears that excel, an ingenious approach to concept clothing and the ability to make you feel simple “good” in her clothes.

WHERE CAN WE FIND IDA GUT? In Zurich and online at www.idagut.ch.