LUXURY FASHION WITH A GREEN HEART
WHO, HOW, WHY, WHERE?
WHO IS CAMILLA WELLTON? CAMILLA WELLTON, a pioneer of individual and independent design, is a firm believer that following one’s heart, intuitions and senses, holds the key to an accomplished life. The sharp and precise lines of her designs may be a tribute to pure and quintessential Japanese aesthetics, but her sources of inspiration and choice of fabrics reflect nonetheless the fragile sensibility that we are about to delve into.
HOW DID IT ALL START? Based in Stockholm, CAMILLA officially launched her label in the autumn of 2009. Officially, because in reality her label had been growing within her since a very young age. She began making her own clothes at the age of ten, in an effort to express her individuality and creative flair, as she intuitively knew that garments are a powerful tool in asserting one’s identity. However, it wasn’t until she turned 25 that she realised that following her heart to make a living was a a realistic option. An introspective journey through the Amazons led her to interrupt her BA in environmental studies, in order to progress into entrepreneurial studies and consequently the foundation of CAMILLA WELLTON.
WHO WEARS CAMILLA WELLTON? Her homonymous label is a reflection of an analytical and empiricist approach to life, juxtaposed to an immense awareness of the surrounding natural world. Craftily constructed architectural garments are combined with only the best fabrics, which in Camilla’s case correspond most of the time to organic materials. She is not however to be confused with an eco-label, as elegance, design, and impeccable fitting take priority in creations.
WHERE CAN YOU FIND CAMILLA WELLTON?
Her showroom is located in the heart of Södermalm. Drop her an email, browse through her clothes, and don’t forget that each garment can be tailor made upon request (with 10% of every item going to the Vi Skoken agroforestry project in Africa) or visit her SHOP IN SHOP: In Spe, Triewaldsgränd 3, Gamla Stan.