ATTIRE FOR THE ALPINISTAS
IT WAS THAT FAMILIAR ALLURE OF THE SWISS ALPS... ...that inspired the brand of MALOJA – an authentic, fantastically imaginative take on the traditional dress sense of the Alps. Think here of re-crafted, cultivated attire made for the modern day Alpinistas.
WHAT MAKES THEM TICK?
The maverick team behind this label are a diverse bunch – some former city dwellers, others from the mountainous clans that surround – all share a strong spirit of the Alps and a healthy respect of the return of simple values.
The result of their passionate labours is a truly ethical clothing range, sensibly sourced, produced and cultivated by the local masters and well, definitely Alpine. This is more than just a label – the guys n’ gals behind this company nurture the qualities of the past, fostering traditional methods of production, whilst adding a touch of the creative, resulting in a wonderfully whimsical collection.
KNOW THE BRAND Strong iconic solid tones of nature are captured within each stitch & fabric – sometimes drawing on the iconic styles of times long gone, others from the glam’ness of the 70’s – the original contexts are translated into modern attire fit for the urbanites as well as being at home in the Alps.
GET KITTED OUT
ONLINE and select stockists throughout the world.
Give us a mention if you call by their idyllic offices in Bavaria.