The Alpine Squire

Belle-Epoque architecture plays host to the modern urbanite, a creative den that borrows British eccentricity hawking from the days past - a great base for those of you venturing up into the Alps or seeking a stylish bed on a foodie tour of Valais

INTRO

Since first opening its doors in 1884, Hotel de Londres has been the base camp & home for explorers since the very first English gentlemen arrived into Brig.

Built in the classical Belle-Époque style, this mini grand hotel is perfectly geared towards urban creatives seeking funky, contemporary design. Under the motto of Living Tradition, English eccentricity is weaved with Swiss coolness & Walliser heritage in this boutique mountain hotel, which is what Brig is all about.

Hotel de Londres is where informality reigns with a mood combo of dapper English clubhouse meets urban contemporary, and where antiques subtly root the hotel with a sense of originality. 

Playful, cool interiors illuminate the story of Brig's past with creative installations from House of Hackney and wallpaper gurus, Timorous Beasties from London.

The born-again Hotel de Londres has reworked tradition with creative ease and has been recreated as a must-stop-off hub - a chilled, modern base camp & home for the urban explorers on their way for a spot of mountain hopping, enroute to Saas-Fee and Zermatt, or hitting the vineyards of Valais.

We love the youthful room culture, nothing too cluttered, easy on the eye and brimming with creature comforts

ROOMS

Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique
Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique
Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique
Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique
Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique
Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique
Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique

FOODIE

A redefined designer take on the classic guesthouse hotel, breakfast at the Hotel de Londres is the main feature of its kitchen, with a snack menu available for the rest of the day. Otherwise guests are encouraged to either hit the town and its surrounding gourmet mountain chalets or simply chill over a hotel delivery from Brig's finest eateries.

Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique
Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique

Breakfast as the main affair is all about the bounties of the fertile Valais region. Farm fresh eggs, alpine cheeses and creamy yoghurts mingle with a nod to British heritage with a full English option.

Often over the weekends there is also a grill menu for guests and locals wishing to watch music concerts in the market square below the hotel. Within Brig and its surrounding vineyards and villages there are ample restaurants to choose from - each with regional specialities, including saffron-inspired dishes grown close by. 

OWNER

Lilian is originally from this charming little town and so when the old hotel came on the market, she couldn’t resist getting involved and set about planning and instigating the restoration of it – “it was a chance in a lifetime.”

Being a globetrotter, she loves the urban combo of heritage with designer edge. She prefers to take the back seat and be a little incognito, she has put in place a team of youthful experts to run day-to-day, but be assured, Lilian is never far from the field and is resident every weekend – she could be sitting right next to you chatting about why Brig is so special to her. 

LOCATION

The Hotel de Londres sits proudly in the very centre of Brig occupying a presence in the baroque lined square of the town - scene to gatherings, concerts and general people watching.  

The main train station is just a short walk away making it an ideal stop off enroute to the higher Alps and for a change of scene. 

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