fashion, Bally, Swiss, luxury, design
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Bally: A Swiss Fashion Story

A pioneering Swiss fashion house synonymous with all things luxury, style and design, fashion brand Bally exemplifies the enduring success behind the Swiss classic, born from excellent design, a desire to create local jobs and an eye for longstanding luxury. 

Rising from the little Swiss village of Schönenwerd in the foothills of the Jura Massif, today Bally is an internationally influential fashion brand, the classic Zürich pump a pioneering icon with its trainspotting red and white stripe – a sentimental ode to Swiss trains - yet another bastion of Swiss style and design.

fashion, Bally, Swiss, luxury, design fashion, Bally, Swiss, luxury, design
fashion, Bally, Swiss, luxury, design

When Carl Franz Bally took over his family’s elastic ribbon factory in 1851, it was a chance trip to Paris and a local shoe factory that led to the morphing of Bally’s small Swiss village into a certified Company Town, full to the brim with luxury craftsmen. 

fashion, Bally, Swiss, luxury, design
fashion, Bally, Swiss, luxury, design
fashion, Bally, Swiss, luxury, design
fashion, Bally, Swiss, luxury, design
fashion, Bally, Swiss, luxury, design
fashion, Bally, Swiss, luxury, design

Leather became the company’s main medium, first with shoes but then acting as a canvas for a growing array of accessories that today includes handbags as well as luxury ready-to-wear. 

fashion, Bally, Swiss, luxury, design fashion, Bally, Swiss, luxury, design

Then, in 1870, Bally’s first luxury fashion stores were opened, one in Geneva, Switzerland and one in Montevideo, Uruguay. 

Bally continued to be a bastion of luxury fashion when working with Robert Mallet Stevens, who in 1928 designed a modernist Bally boutique in Paris, and then Le Corbusier, who in 1949 designed another Paris store for the brand.

fashion, Bally, Swiss, luxury, design
fashion, Bally, Swiss, luxury, design

The continuity of fashion house Bally is unique in the world, inspired as it was by Bally’s initial vision of creating jobs for the people of his small Swiss village.

Today, Bally continues on this creative and innovative élan. Under the design eye of Pablo Coppola since 2014, Bally has sought out collaborations that underline its trailblazing nature, such as a capsule collections with the famous Parisian artist André Saraiva on a collection that is as playful as it is travel-minded, and new Ginza and London stores designed by David Chipperfield architects. 

The only shoreside spot you should be staying in at Lake Geneva is of course La Réserve Genève Hotel, Spa and Villas - a luxe spot of glam sophisticated cool tucked away from prying eyes and filled to the brim with culinary delights, Michelin stars included.

EDITOR'S JOURNAL EDIT

For more on all things fashion pop over to luxury-hub Geneva to see Bally's first ever store yourself, or have a peek at our travel journal, brimming with fashion news on Austria's Helmut Lang, Poland's Thisisnon and Paris' Rouje.

And if the luxury lifestyle of La Réserve is what keeps you floating lakeside, then you can also saunter in style in Paris, at La Réserve Hotel and Spa, Paris and La Réserve Apartments, Paris, or head to the South of France for a spot of cereulean blue at La Réserve Hotel and Spa - and Luxury Villas - Ramatuelle. 

White Line Hotels curate 60+ hotels filled with style, design and soul.

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