La Maison De Grisogono creates luxury jewellery designs famed for their lavish and playful style, legendary icon collections and an avant-garde ethos that seeks ‘the beauty in audacity’.
With an aura of timelessness and authority that seems a given for any luxury brand based along Geneva’s high-end shores, luxury jewellery house De Grisogono is relatively young for its design legend status – it was founded in Geneva, yes, but as recently in 1993.
This does nothing, however, to dull the provenance, design or glamour of De Grisogono’s sparklingly witty stones. Founded by Fawaz Gruosi, a black diamond specialist, De Grisogono named his jewellery maison after a fellow founder’s mother, who had been the Marquise de Grisogono.
Gruosi saw the potential in gemstones that tradition had previously disregarded or neglected, and embarked on a mission to create ground-breaking styles of out there, extravagant and yet always elegant designs that have since appealed to the many women who flock to Geneva’s shores and value the unexpected and original side of Haute Joaillerie.
22 years on, De Grisogono has made its luxury mark. Following Gruosi’s philosophy, “I think in volumes, I imagine in colours, I design in lights”, De Grisogono is a bastion for jewellery design and pieces that are ‘anti-commercial’, that defy the boundaries of what is traditionally perceived as beautiful.
Bold gemstones sit in unison with strong, sculptural shapes while vibrant leather wristbands characterize De Grisogono’s striking timepieces, some of which are smartwatches in collaboration with Samsung – proof of De Grisogono’s commitment to staying ahead of the curve.
The clever design marriage between centuries of savoir-faire with contemporary design and technology is what allows De Grisogono to distinguish itself next to the venerable jewellery houses in Geneva. Visit the De Grisogono’s first boutique on the Rue du Rhône, oh, and be sure to take your credit card.
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