PRIVATE CHALETS • ZERMATT • LOCAL • URBANITE • COSMOPOLITAN • YOUTHFUL • RELAXTED • LAID-BACK • MODERN-RUSTIC • VERNACULAR • COMFY • NATURAL • FRESH • WARM • 13 POINTS GAULT MILLAU • VIEWING DECK • VALAIS • MATTERHORN

COCOONED BY TRADITION

If you have never stood in awe of the majestic Matterhorn – you are missing out – we really understand why the owners of the much acclaimed CERVO were transfixed by their find – and why they ventured ahead with a personal dream to create their own place which clearly envelopes the natural surrounds - a true legacy in this much sought after region of Valais.

Trying to recreate the past is most certainly a 'no-go’ in our books. Here the perceptive owners have kept true the vernacular traditions of the Alps mixed with a healthy respect of the local naturalness - then you start to sense this smart lodge - modern takes on the original building methods blend seamlessly whilst rustic fabrics, materials and Alpine elements presents a youthful combo that is firmly embedded into the landscape.

Just as the setting, the Hotel & Chalets lends an undoubtedly fresh approach and is, in a nutshell, a thoroughly modern lodge mastered by traditions for both you, me and us.

With the prerequisite powdery virginal snow, breathtaking mountainous landscapes and crisp Alpine air, we've carefully curated an insider's guide to independent Alpine hotels, ski chalets, retreats and lodges that exude soul.

Bianco Alpine Lifestyle Magazine is the first Swiss magazine dedicated to the modern Alpine lifestyle. Whether you're a ski or snowboarding junkie, or someone who gravitates towards the slow lane, White Line Hotels collaborator Bianco is packed with engaging features and spectacular photo spreads catering to the most discerning of tastes.

Switzerland and the jaw dropping Alpine vistas of Zermatt provide an altitudinous festival of acoustic music, love songs and storytelling. It is all about getting back to the simply beautiful song: raw, direct and immediate, 17- 21 April 2012.

White Line Hotels, the collection of more than 40 indie hotels, has introduced the cool concept of Mountain Hopping through a selection of creative boltholes under the rubik of; The Alpine Edit - the insider guide to hotels, ski chalets, retreats and lodges from across Switzerland, France, Austria and Italy.