GARDEN AUGUSTINER QUARTER PLUSH ARTISANAL BAHNHOFSTRASSE OLD TOWN AGED MATURED DESIGN JAZZ BAR ELAN URBAN POISED ELEGANT CONFIDENT

The illustrious Widder has both the luxury pedigree of a small Grand Dame Hotel and the eclectic charisma of a Design Diva; a masterstroke of modernist influence fused with the echoes of the 14th Century, sitting where else but in the prestigious Augustiner Quarter of Zurich.

Within the original nine Guilder’s townhouses of chocolate box appeal, the interiors have an intellect that draws original medieval frescoes with an Eames, tubular Corbusier and Poliakoff, creating a demure academic style that is very Swiss.

Eloquent, textured finishes marry with the modernist pieces, balancing the strictness of form, whilst parquetry, twisted beams and slanted floors, root the traditional.

This is Echtheit made in Switzerland, housed in tradition with a decidedly zesty, modernist note, whereby the CEO, fashionista & entrepreneur feel equally in residence.

Under the Duvet covers. What you do in bed is your business, where, is ours. White Line Hotels goes bed hopping

Take a stroll down Talstrasse in Zurich's city centre to discover the newly opened Meglio Fatto a Mano showroom and store. Here you'll find an all-Italian design collective crafting bespoke furniture and interiors by hand.

With the prerequisite powdery virginal snow, breathtaking mountainous landscapes and crisp Alpine air, we've carefully curated an insider's guide to independent Alpine hotels, ski chalets, retreats and lodges that exude soul.

It's a risky manoeuvre, starting a watch company from scratch in a country with a long history of family run watchmakers, without a family name to pass the business on to you. Daniel Dreyfuss, who runs the Zurich based Maurice de Mauriac, decided in 1997 to do just that.