Whether you’re a seasoned visitor or planning on your first trip, the charming town of Brig in Switzerland is sure to surprise. Located close to the Swiss-Italian border, in the sunny Upper Valais, Brig is an accessible gateway to the Alps, ski resorts and mountains, even more, Brig is a magnet for thrill-seekers and those with a passion for culture and history.
With a history dating back to 1844, the Hotel De Londres provides the ideal base camp for those about to embark on an expedition in the Alps and is today the gateway to the likes of ski resorts Zermatt and Saas-Fee. Ideally situated in the heart of Brig, it is the perfect place to begin an excursion to the hiking and skiing regions of the Lötschberg and Simplon.
Other must-see destinations include the Aletsch Glacier – the largest glacier in the Alps – which is part of the UNESCO world heritage site. Popular view points include the Bettmerhorn and Eggishorn, which are accessible by cable car. Of course, no journey to the alps would be complete without a ride on the famous Glacier Express – enjoy breathtaking views as you traverse through the mountains en-route to Zermatt and glamorous St. Moritz.
For those wishing to stay closer to base, the town of Brig does not disappoint. It’s a town steeped in history, with archaeological findings suggesting it was settled way back in the Stone Age.
The ‘old town’ of Brig is designated a Swiss Heritage Site, and is filled with elegant rows of aristocratic houses that date back to the 12th Century.
Be sure to check Stockalper Palace; built in 1658, and now carefully restored back to its classic Baroque style.
Take part in a guided tour of the castle and stop awhile in the inner court where you’ll enjoy splendid views of Brig’s arcades and historical buildings.
The Church of Mariä Himmelfahrt has an intriguing and famous ossuary (a place for skeletal remains).
Other religious sites include a Christian pilgrimage and collegiate church and Sebastian’s chapel.
There’s no better way to recover from a day on the slopes than with a soak in the thermal baths. Brigerbad Thermal Baths is the perfect healing antidote.
With 16 different basins in the indoor and outdoor area, all of which differ in size and temperature, the three-storey complex is home to thermal baths and indoor pools on the ground floor, and Spa facilities on the upper floors.
In Brig, film buffs and music lovers are never left out – Upper Valais Film Days (26. Oberwalliser Filmtage) showcase award-winning films by projecting them in their original version on the spectacular Brig Castle premises.
At the end of June each year, music lovers congregate for the Alpine Town Festival (Alpenstadtfest), which showcases a series of gigs by prominent names in the Swiss music industry.
Check in to new design Hotel De Londres – a cool boutique hotel originally built in 1844, with 18 stylish rooms and suites in the heart of Brig. From Timorous Beasties to the House of Hackney, sublime textiles provide welcoming warmth against a background of austere white subway tiles and oil-brushed oak floors. Facilities include an honesty bar, a kitchen, library and an expansive terrace which overlooks the town square.
If a shot of culture is just the thing for you, then check out our Culture Kids Edit for hotels of considered cool, and read up in our Travel Journal for even more Valais adventures, from chillaxing hillside in Valais' Brig, Europe's biggest grower of the magical Saffron plant, to ski-season discoveries of this beautiful, mountainside world, with our Beauty Spot in the Swiss Alps.