Though Ukraine still experiences economic and political turmoil once in a while, Dmitriy Ievenko is not deterred.
In Kyiv, Ievenko is arguably the most fashion-forward entrepreneurs, changing the perception of Kyiv and its creative role on the fashion and design stages of Europe.
His main passion right now is set behind the fashion label: Ienki Ienki. A cool and fun brand of fashionable puffer coats launched in 2016. Specializing in 100 per cent goose down padded jackets, the outerwear brand is banking on one of Ukraine’s most important exports: lightweight and warm high quality goose down.
Taking inspiration from the Michelin man, Ievenko exaggerates this iconic silhouette by cinching it at the waist, thus creating an extreme hourglass form.
Ienki Ienki also offers other shapes – knee length, reversible, cropped - as well as lightening up the colour palette. Ienki Ienki padded jackets come in a plethora of pastel rainbow colours, its lilac one a street-style favourite. Bright and bold are key words here.