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Passeig de Gràcia - Style Guide

The Hotel OMM & Spa is the ever-cosmopolitan luxury hub of Barcelona and continues to reign as the cool Catalonian destination pinned between the Mediterranean and an utterly chic urban scene, particularly along the glamorous boulevard of Passeig de Gràcia (Paseo de Gracia) in the district of Eixample.

Every city has one particular grand boulevard dressed to impress and Passeig de Gràcia is just that –  a majesty of opulence, grace and elegance that also boosts Barcelona’s finest modernista buildings – making this avenue a veritable open-air museum as well as a hotbed of shopping, eating and that ever so important occupation of people watching, especially at the OMM.

Formerly known as Camí de Jesús (“Jesus Road”), the Passeig de Gràcia is also home to two of Gaudí’s most important creations here – La Pedrera – also known as Casa Milà (as seen from the rooftop at the Hotel Omm) and Casa Batlló. Gaudí´s two celebrated buildings apart, there other architectural delights that should not be overlooked.

The notorious ´Manzana de la Discordia´ (Block of Discord), humorously named for the widely varying styles of building on display. Passeig de Gràcia has the jewels of Catalonia’s home-grown art nouveau, modernisme and the later movement, noucentisme, created by architects of the calibre of Gaudí (La Pedrera and the Casa Batlló), Puig i Cadafalch (Casa Amatller), and Domènech i Muntaner (Casa Lleó Morera), to name just three.

The architectural jewels stand side by side with Hotel OMM with some of Barcelona’s most prestigious shops including the usual luxury brands of Chanel, Dior, Dolce & Gabbana, Apple –  but dig a little further to find great designer boutiques such as Cortana & craft markets.

The architectural jewels stand side by side with Hotel OMM with some of Barcelona’s most prestigious shops including the usual luxury brands of Chanel, Dior, Dolce & Gabbana, Apple –  but dig a little further to find great designer boutiques such as Vincon & craft markets.

There are also two great indoor arcades, one dedicated to antiques (Bulevard dels Antiquaris) and another filled with 50 or so small designer clothes shops (Bulevard Rosa), both located on the block between c/Aragó and c/Valencia.

The designer Hotel OMM, pictured below, just off the Passeig de Gràcia is itself an eye-catching design with borrowings of organic forms that pull the façade neatly into this buzzing district and also has some of the best food in town drawing in a serious helping of Barcelona cool crowd who gather in the bar-restaurant or up on the rooftop pool bar.

For more bespoke design edits on cities of style, we have the low-down on all the fashion, art, architecture, design and culture you will ever need in: PARIS, NYC, STOCKHOLM, VIENNA AND ZURICH.

White Line Hotels® fosters a creative edit of places, hotels & dens of distinctive style and soul.

Images © Santa Eulalia, Apple Inc., Yeray Vargas, Oysho, La Sala Vinçon, Alvaro Catalán de Ocón & Hotel Omm, Barcelona, Spain

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