As often is the case, a group of friends that were fed up sat together one night over a few bottles of wine and started to formulate a plan to embark upon a quest. We wanted to create a company that, at its core, believed in individuals, being human and having fun along the way.

We "glue" together a community of selected hotels, products and people we like, forming a kind of haberdashery, a "store", a point of reference, that is vibrant and rich in emotion. Each with a strong spirit of location. the soul of the place can be seen, touched, felt and sensed. we strongly believe in the self-made, passion and determination - after all we are also dreamers...

Hotel star ratings, or how much money the hotel cost to create has little credence for us, it is rather more the soul or even the simplicity of the place. Original artworks or the cheeses and freshly baked breads served for breakfast, the local soaps in the bathroom, the handmade rug and bespoke furnishings or the intelligent use of the building – these are crafted elements that depict difference and importance.

Getting back to the roots, cutting the bull and being honest and trusting - these are just some of the attributes that not only we believe in, but is mirrored in our hotel partners.

WHAT'S COOKING

INDIE HOTELS, PRODUCTS & PEOPLE

THE SOUL FACTOR