Built at the base of the Matterhorn, a hypnotic 4,478m high geological wonder often nicknamed The Toblerone Mountain, Zermatt is a rustic Alpine village that’s been a prized destination on explorer’s maps since the 1470’s.
Zermatt is quintessential provincial Swiss charm, with rows of chocolate box chalets, charming cobblestone lanes, and farmhouses and homes that marry grand Belle-Époque drama with earthy materials.
A hotspot for foodies, the village boasts some 30+ restaurants, 21 of which were reviewed in the 2014 edition of Gault Millau, several that are also Michelin-starred locations. There is also a thriving and varied Après ski scene with some 50 bars, including the famous Elsie's Bar - ideal for a glass of fizz before returning for a romantic stroll in the crisp air.
The designer cool cat of the Alps, this appealingly smart modern lodge opts for a stylish clubhouse vibe alongside re-worked rustic elements. This is all about the luxury of the Alps – traditions and respect, bubbling with fun. A fashionable hideaway with trendsetting, popular eateries, all tucked away close to the Matterhorn.read more
Ski culture is more than an exhilarating afternoon spent on the slopes followed by a sauna and some well-deserved après-ski in the bar. Discover the ski-licious foodie side of the Alps where the focus is on enjoying great cuisine in spectacular surroundings.read more
This is all about the mix of traditional Alpine style, synonymous with mountainous living and the contemporary hand of private hoteliers. We pulled together a cool style edit of those places that take the traditional dipped into urban sleekness adding a dash of modernity.read more